Top Story


Home >> Digital >> Article

PIB commences webstreaming, to upload rare photographs on its website

Font Size   16
PIB commences webstreaming, to upload rare photographs on its website

The Press Information Bureau is catching up with the changing needs of news organisations, especially small TV news channels. Usually it were the print journos who occasionally logged on to the PIB site to find out about recent announcements by different ministries, now TV channels can keep track of important government information available through the audio-visual clips on the site.

The PIB site now provides web-streaming audio-visual content in preview as well as downloadable formats and aims to distribute such content in DVD format in future. It will also provide exclusive audio-visual interviews with senior ministers.

Describing this initiative as a ‘big jump’ and ‘Stage II revolution’ in the efforts of PIB to cater to the requirements of the electronic media, I&B Minister, P R Dasmunsi, said, “It has become important to meet people’s growing needs for information through 24-hour TV channels. The audio-visual cell will satisfy the hunger of large sections of people concerned with information on day-to-day developments of the nation. It will provide valuable feedback to the government and meet the needs of TV channels that do not have the necessary infrastructure.”

In his address, I&B Secretary, S K Arora, welcomed the launch of the Audio Visual Cell and said that mediapersons could access authentic and accurate information about the government’s activities, initiatives and policy pronouncements by visiting PIB’s website. He also announced that several rare photographs of the last 50-60 years available with the Photo Division in a digital form would be put on the PIB’s website shortly.

Deepak Sandhu, Director-General, PIB, said, “The advent of television channels, especially regional and local channels, have brought a new challenge to the PIB for meeting the demand for visual content of government information. Every effort will be made to maintain exclusivity of content. The effort will be to cater to the high demand for visual content of government information and important policy statements, especially from the regional and local cable channels.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube