Home >> Digital >> Article

Performics expands search market

29-May-2012
Font Size   16
Performics expands search market

A little more than six months since launch, Zenith Optimedia’s performance marketing specialist agency Performics has grown 50-60 per cent. The agency has added businesses such as Aviva Life Insurance, eBay’s social duties, Indiaplaza along with getting ZenithOptimedia’s clients such as Nestle and Reckitt Benckiser on board to service their search marketing needs with Performics’ core offering ‘OneSearch.’

The growth also comes on the back of the agency’s existing clients increasing spends on search marketing. “We are trending ahead of the market right now in terms of the digital spends in India. While the average percentage spend on digital marketing here remains at five per cent, ZenithOptimedia and Performics put together, our clients are spending double than that,” said Michael Kahn, EVP, Global Managing Director, Performics who is in India to exchange notes with the local teams on best practices being adopted by the agency around the world.

His visit follows shortly after ZenithOptimedia adopted a new global brand positioning ‘Live ROI’ as a part of which global leaders are travelling across markets to ingrain best practices and new proposition across processes.

Discussing the three-prong action that Performics is taking in order to offer relevant solutions to clients, Kahn said, “We are constantly seeing a great need for taking social to the next level – from just engagement to making it a wholly accountable digital channel. Our focus is on how to make social harder hitting in terms of delivery to our clients , synergise social listening upfront and explore social in a more performance way.”

“Another focus is to make ‘OneSearch’ as popular in India as it is in the global markets. We are also concentrating on advanced analytics and tracking, analysing the total value of search for our client’s business, lifetime value of customer acquired, and relationship between online and offline,” he added.

Excited with the dynamic growth of the Indian market, Kahn is enthusiastic about India becoming the most promising office in next few years. An emphasis is being laid to have standardised and uniform best practice work for existing clients in this market and offer global solutions as a team. The agency is in the process of adopting a global account planning methodology to enable cohesive strategic directions.

Responding to the question of new opportunities that the agency is exploring for growth, Kahn concluded, “There are many global brands asking to tie the world together, wanting to enter developing markets. We are helping these clients expand their footprint along with us. This is not necessarily just sales but it’s more like giving them our point of view on these markets and helping them tap the opportunities here as business partners. There are very limited agencies in our space that have a worldwide reach and can offer solutions like this from search and performance marketing perspective. Our goal now is to acquire clients in the best-in-class way.”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Guenther Sproll of Germany's Liebherr-Hausgeräte on his game plan for the Indian market, product pricing and more

By launching its global Generosity Campaign in India, Cadbury now explores the theme of Achhai (goodness), building on its strong proposition of Kuchh Meetha Ho Jaaye