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Percept Knorigin, Adify come together for vertical ad network

26-October-2007
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Percept Knorigin, Adify come together for vertical ad network

Percept Knorigin and Adify have joined hands to create vertical ad network, adChakra.net. The network will be used to create scalable and targetable advertising, and sponsorship opportunities for advertisers. The network will be composed of publishers that offer high quality content in specific vertical sectors, such as entertainment, travel, finance, technology and social networking, as well as in the regional areas. Percept Knorigin is the digital media and services business of Percept, while Adify is the pioneering global Internet innovators in creating vertical ad networks.

An official communiqué stated that unlike large ad networks that aggregated and sold remnant publisher inventory, adChakra would focus on packaging high-value brand advertising programmes with premium placement on quality niche sites.

Speaking about the association, Viraj Malik, CEO and MD, Percept Knorigin, explained, “Internet usage and content in India is slated to grow more than 50 per cent per year, and current audiences are becoming more mature and picky on what they do online. We feel there is tremendous opportunity in creating bespoke media solutions for large brand advertisers by aggregating vertical content and applying micro-targetting. Adify provides us with the tools and infrastructure to build a network out of these sites, provides our publishing partners with advertising revenue and promotional opportunities, while delivering our advertisers the chance to target the long tail in key vertical and regional areas. Our plan is to work with large advertisers and agencies across India to provide premium advertising solutions based on the strengths of the partnership.”

Russ Fradin, CEO, Adify Corporation, said, “Adify allows brand marketers to reach large online audiences that are associated with high value and trusted brands, while enabling those brands to leverage their editorial expertise and sales resources. We have been successful in bringing high quality publishers and advertisers on the network in the US and the UK markets, and now look to adChakra do the same in India.”

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