Top Story

e4m_logo.png

Home >> Digital >> Article

Paytm rolls out campaign emphasising on a cash-free economy this Independence Day

13-August-2016
Font Size   16
Paytm rolls out campaign emphasising on a cash-free economy this Independence Day

Paytm has launched a video campaign on the occasion of Independence Day where it has showcased how by simply using the app Indians could well embrace a progressive, healthy and more corruption-free system in the country.

The video encapsulates 3 scenarios which seemingly look like the traditional situations where cash/bribes would ‘exchange hands’ but in a pleasant refreshing twist, the obvious ‘exchange’ is not of cash but of warm emotions. The film ends with a strong social message of ‘possibilities.’

On the launch of the campaign, Jaskaran Kapany, Vice President – Paytm said, “The video is true to our Cash-Free nation message. With our app allowing seamless digital cashless transactions possible across all major consumer touch-points – from kirana shops to Payment of school/college fees, from payment of auto fares to electricity or gas bills & many more, the dependence on cash & all its associated evils is considerably reduced. The messaging of ‘Cash Nahi, Paytm Karo’ is our humble attempt to signify how we are working towards India’s ‘Freedom from Corruption’ & is a strong Independence Day message.

You can watch the ad campaign here:

 

Tags paytm Jaskaran Kapany

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients