Partnership with Baidu will help us grow at 40%: CEO, Apps Discover Technologies
Apps Discover Technologies is a fast growing digital ad network marketing company. Born in 2013, the company has seen growth and diversification in terms of services. In an interaction with exchange4media, its Founder & CEO Ashish Bahukhandi talks about their partnership with Chinese search engine Baidu. He also tells us how fast the industry is changing. Excerpts:
What can we expect from your partnership with Baidu?
Indian brands have always had a hard time dealing with Chinese search engines and publishers due to lingual differences. But now we are bridging the gap between the Indian advertisers and the Chinese market. Our partnership with Baidu will enable Indian and other Asian countries to promote their products on the largest search engine in China. Also, this partnership will help Apps Discover in terms of growth and revenue. For the first quarter, we are targeting travel, hospitality and government tourism agencies by providing them relevant Chinese traffic at economical rates.
How will this partnership help advertisers run their campaigns?
For the advertisers, we are looking at running mobile phone and desktop branding (CPM and CPC) campaigns on three Baidu platforms-- Baidu Search Engine Result Page, Baidu Travel and Baidu Map.
Tell us about Apps Discoverâ€™s outreach in global market
We have been doing great in the Indian market. As far as the global market is concerned, we have our offices in Indonesia and Singapore. Most probably, by end of this year, we are planning to explore the Australian market.
How much do you think this partnership will help Apps Discover in terms of growth?
Baidu is China's largest search engine and its exclusive partnership with Apps Discover will provide us with more business opportunity. This will bring us among the leading ad tech companies in the country as we are providing global advertising platform to Indian brands. Our YOY growth has been 20-25% and, now, after partnering with Baidu, we are expected to grow at 40% in 2018-19.
Baidu had been associated with Apps Discover for long now; it started off as a client and has now moved on to a partnership. How has the overall journey been?
We are incredibly proud of our partnership. We have developed a trust by supporting Baidu to establish their brand in Indian market and it sees us as a promising ad network in India. This is the next step for us as an organisation to support the growth of Indian advertisers in China. Our constant efforts have played a substantial role in this partnership and now we are the only ad agency who has opened the gates of Baidu's Chinese traffic for Indian advertisers.
How has your company evolved over the years?
We started out as a mobile advertising company. The modules on which the industry ran four years ago are entirely different from what they are today. Nowadays, itâ€™s not just about recommending CPI to advertisers, but it is also necessary to enlighten them about the right traffic. For this, we have two tools â€“AD Junkie and Mob Junkie. Thatâ€™s how we, as a company, evolved from being a mobile advertising company to an affiliate marketing company.
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