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Ozone Media in strategic tie-up with 24/7 Real Media

05-April-2006
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Ozone Media in strategic tie-up with 24/7 Real Media

Ozone Media, the online ad network, has partnered with 24/7 Real Media, a leading interactive marketing and technology company, to boost its online ad revenues in India. Ozone Media will generate revenue for Indian and other international websites by offering them the opportunity to sell their UK inventory to international advertisers. This will enable the advertisers to reach a UK-based audience looking at Indian websites, but with an interest in products and services relevant to this international audience.

Kiran Gopinath, Founder and CEO of Ozone Media, said, “We are pleased to be associated with 24/7 Real Media, a globally recognised company in Internet advertising. Publishers and advertisers alike will benefit from our local market knowledge as well as 24/7 Real Media’s international experience.”

Ozone Media decided to partner with 24/7 Real Media as it offers a wide range of products and services, including tracking, reporting and targeting, explained Gopinath. “Ozone Media will now gain a more detailed understanding of its audience, allowing for more efficient sales and increased revenues,” he added.

“With this association, we look forward to bringing our expertise and learning about the Indian market to UK based advertisers as well as generating revenue using Ozone Media’s network of international traffic,” commented Steve Dorey, Head of Business Development, 24/7 Real Media, UK.

Bangalore-based Ozone Media is an Internet advertising network established in February 2006.

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