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Ozone delivers performance at scale for PolicyBazaar

23-February-2012
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Ozone delivers performance at scale for PolicyBazaar

Ozone Media has recently bagged the display advertising account of PolicyBazaar. Ozone Media has a mandate to run campaigns for the brand across different marketing objectives – from building awareness to achieving conversions. In a short span of one quarter alone, Ozone Media has delivered registrations across five different product categories to PolicyBazaar.

“This is a turning point for the industry and a very proud moment for us, a realisation that behavioural targeting based on consumer insights and innovations help us bring maturity and increased attention of the advertiser to internet media. We are able to bring a flavour of search advertising effectiveness to display, standing by our commitment to high performance and delivery on campaigns,” said Kiran Gopinath, Founder and CEO, Ozone Media.

Akshay Mehrotra, Chief Marketing Officer, PolicyBazaar, added here, “We have been able to substantially reduce the cost of acquiring customers online with the support of Ozone Media and also build very logical online campaigns which reach out to correct consumers and help maximise marketing activities. I am confident that in the next 18 months, 20 per cent of the industry will move online and we will be having the largest share in the online market. Some of the most credible work Ozone has done for us has been in the field of remarketing.”

The campaign has also witnessed an impressions-to-lead ratio that is significantly lower than non-retargeted campaigns. “Retargeting ensures that we only display ads to those consumers who have reached at least the Interest stage of the classic AIDA model. This results in better ROI for the advertiser, as wastage in targeting consumers still at the Awareness stage is minimised,” Gopinath added.

“With their retargeting capabilities, Ozone Media has brought around an appreciable difference to our digital advertising ROI,” remarked Mehrotra.

Ozone Media recently announced the appointment of Sanjay Vasudeva, as SVP – Sales and Chetana Anagol as VP - Operations, critical to the expansion strategy of the agency across geographies, business growth and operational excellence in local and global markets.

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