Top Story


Home >> Digital >> Article

Outcast TV selects Tanla Mobile to develop personal video communication platform

Font Size   16
Outcast TV selects Tanla Mobile to develop personal video communication platform

Tanla Mobile, a player in wireless application development, mobile billing and messaging solutions, has been selected by Outcast TV to build ‘Buzz’, their unique media personalisation platform. The first application of the technology is, a service allowing people and brands to communicate with personalised video.

“At, anyone can create and send a personalised television comedy sketch, dramatised greeting, announcement or advertisement to a friend, colleague, client or business contact, instantly,” explained Justin Wickham, CEO, Outcast TV.

“The real challenge was to ensure a totally intuitive and user-friendly experience from personalisation and preview right through to handset delivery. We chose to partner with Tanla Mobile because of their experience in delivering mobile content, and our preference to have one partner for both bespoke development and mobile billing,” Wickham added.

The Buzz platform is a fully-featured mobile narrowcasting engine. The platform uses groundbreaking technology, which allows the seamless integration of audio and video segments in an almost limitless number of combinations. By visiting, consumers can manipulate and communicate with humorous video clips. The results are highly personalised, compiled by each user and sent to recipients via WAP. Mobile delivery and billing technology would be provided by Tanla Mobile.

“Video messaging services are in their relative infancy, but have huge potential to shape the way in which we communicate. Outcast TV has given consumers exciting new tools, and their quirky and idiosyncratic approach, combined with our technical expertise, makes BuzzMyGoat an easy, fun and totally original way to get your message across,” added Gautam Sabharwal, Director, Tanla Mobile.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube