Top Story

Home >> Digital >> Article Presented By, Be-sure-of-what-the-platform-can-deliver:-Aditya-Awasthee,The-more-digital-experiences-you-build,-the-more-success-you-will-see:-Delna-Avari,Earned-media-will-drive-paid-and-owned-media:-Jeffrey-Dachis,-Razorfish,5-best-practices-of-social-media-marketing:-Zoe-Cairns,Tech-Manch-2017:-Experts-discuss-the-art-and-science-of-marketing-,Tech-Manch-2017:-Industry-leaders-discuss-mobile-branding-beyond-Google-&-Facebook,Titan-Watches-CEO-will-address-the-keynote-speech-at-Techमंच-2018,LG-Electronics-India-CMO-to-talk-all-things-digital-at-Techमंच,Lloyd-Mathias,-Former-APAC-Marketing-Head---HP,-to-speak-at-Techमंच-2018,

Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue

28-March-2017
Font Size   16
Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue

Outbrain, the leading premium discovery platform, today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real time. For the first time on the web, Outbrain will launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, not just Outbrain revenue, marrying real-time revenue value to the owned content a publisher circulates throughout its site. This will allow Outbrain’s publisher partners to monetise audiences based upon an immediate understanding of each and every piece of content through a single dashboard.

There are eight premium publisher groups and media partners amongst the first to successfully implement and take advantage of Automatic Yield’s traffic shaping and revenue reporting. Publishers have seen up to a 65 per cent raise in incremental revenue with limited trade-off between revenue and CTR.

Outbrain is currently in the process of rolling-out Automatic Yield across Asia Pacific, with Singapore Press Holdings Limited (SPH) being the first partner to trial this technology in the region. Outbrain will continue to pursue plans to grow the adoption of this revolutionary technology across the market in the coming weeks and months.

“Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder and CEO, Outbrain.

“Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together, and affords media companies with the technology and data they need to track the value of all content in real time, maximize their revenue streams, and grow their audience. Our vision is to offer a single platform that allows publishers to manage and optimize all their revenue and afford them a revenue tool that editors will love,” Galai added.

See all your revenue in one place

Media companies rely on many different monetisation partners and ad types to drive daily, monthly, and yearly revenues. In order to grow revenues, they need to understand how much money they make on each piece of content, each user, each monetisation partner, and traffic referral source. For the first time, Outbrain is tying it all together in a Total Value Report.

Outbrain’s new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter, etc.), verticals, devices, users, and much more. The publisher will see their “total revenue” for the selected timeframe within the dashboard and have the ability to dig into the data at a micro level.

This new level of transparency allows publisher revenue teams to understand exactly how much money is made from this piece of content vs. that one consumed on-site vs. consumed off-site, and will inform on spending decisions, advertising strategy, off-platform revenue opportunities, when to take action, and more.

“In my 20 years in digital media, there has never been a way for publishers to really understand or measure the value of each and every piece of content they produce and publish,” said Sigrid Kirk, Vice President, APAC, of Engage at Outbrain. “For the first time, Automatic Yield answers that question, and enables them to make critical decisions about what content is most valuable, what content to produce, to promote and distribute, and how to most effectively monetise that content. Using the Outbrain Platform and Automatic Yield, publishers can now manage their content and traffic to maximise both user engagement and revenue. There has never been a tool like this, for publishing executives to see the performance of their entire business, from content production through to revenue delivery. This demonstrates that unlike our competitors, Outbrain is a complete platform for publishers, with a powerful set of tools and capabilities to help publishers grow their entire business.”

Tags Outbrain Automatic Yield Yaron Galai Total Value Report Sigrid Kirk

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore