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OnePlus launches OnePlus 6 with Snapchat Marketing campaign

28-April-2018
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OnePlus launches OnePlus 6 with Snapchat Marketing campaign

Staying true to its brand ethos 'Never Settle', OnePlus has become one of the first movers in the category to launch a Snapchat Marketing campaign in India. OnePlus has partnered with White Rivers Media to launch PAN India campaign to reach across to the millenial audience. The account will be handled by the Mumbai office of White Rivers Media.

OnePlus’ flagship for 2018- OnePlus 6, which will be launched on May 17th in Mumbai, is the expected to be the most beautiful device from the company yet, with incredible speed.

Last week, OnePlus announced its collaboration with Disney for the upcoming Avengers: Infinity War, and as a part of this collaboration, OnePlus has confirmed the OnePlus 6 Marvel Avengers Limited Edition to be launched alongside OnePlus 6.

OnePlus 6 will be available with a 256GB storage option and will come equipped with up to 8GB of RAM. A manifestation of ‘speed and performance’, the latest flagship will be powered by the latest processor - Qualcomm Snapdragon 845 SoC, giving users a seamless experience. The upcoming OnePlus flagship will have a glass back containing five printed layers of Nanotech Coating, a first in the smartphone industry.

Shrenik Gandhi, Chief Executive Officer of White Rivers Media, says, "Snapchat is a great parallel platform to reach more millennials with high spending capacity. These users are stellar content creators who open the app 20+ times a day! It is a great time for OnePlus to engage with its users. The type of audience that you find on the platform, combined with the fascinating possibilities of reaching out to them, that it facilitates will surely generate great results for the brand launch. Being ardent OnePlus users ourselves, we look forward to the exciting opportunities of creating a great Snapchat campaign with OnePlus."

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