Top Story


Home >> Digital >> Article

On November 9, Donald Trump garnered 216.46K conversations as against Clinton's 22.59K: Meltwater

Font Size   16
On November 9, Donald Trump garnered 216.46K conversations as against Clinton's 22.59K: Meltwater

The US shocked the world on November 9 when it elected Donald Trump as its 45th President who secured 270 votes against Hillary Clinton’s 228. While Clinton had a higher share of the popular vote than Trump, the Republican was able to take a series of key battleground states including Florida, Ohio and North Carolina. Trump's surprising performance at the polls ended Hillary Clinton's quest to make history as the first female president of the United States.

On November 9, elections generated 216.46K conversations on social media (predominantly Twitter) for Trump while Clinton managed a meagre 22.59K in India as tracked by research firm Meltwater. The agency studied the sentiments for both the candidates where negative sentiments for Trump and Clinton came at 35.13 per cent and 33.88 per cent respectively, while positive reactions brought in 22.62 per cent and 13.79 respectively.  Compare this to the data provided by the agency to track sentiments on pre-election, the results show more positive reaction for Trump. To throw some light,  the negative sentiments for Trump and Clinton, pre-election, came at 30.76 per cent and 30.68 per cent respectively, while positive ones cornered around 7.69 per cent and 5.60 respectively.   

His victory, evidently, set the Twitter ablaze with comments. Apart Prime Minister Narendra Modi, President Pranab Mukherjee also took to Twitter to extend his wishes to the newly elected American President.

Speaking about the results, Adele Coelho, Head of Marketing at Meltwater India, Middle East & Africa, commented, “The vote is finally in and Donald Trump is being elected the President of the United States of America. No doubt, this was one of the most polarising elections the US has seen and it seems to be even so around the world. From the conversation in India, it seems that people were more favourable to Donald Trump than Hillary Clinton. In terms of sentiment, comparing the day before to the day of the elections, it seems that one noteworthy change is the increase in positive sentiment towards Donald Trump.”

Dashboards sourced by

Tags US Elections Donald Trump Hillary Clinton

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3