Top Story

e4m_logo.png

Home >> Digital >> Article

OMD Chennai appointed digital agency for TI Cycles’ performance biking division

15-June-2010
Font Size   16
OMD Chennai appointed digital agency for TI Cycles’ performance biking division

Following a three-way pitch process, OMD Chennai has been appointed the digital agency for Track and Trail, the performance biking division of TI Cycles India. Besides OMD, Mindshare and Ignitee Digital Solutions were also part of the pitch process.

Confirming the development, Jayagopal C, Senior Manager - Retail Operations & International Business, Tube Investments of India, said, “We were impressed by the strategic direction OMD provided and the way they went about it. This is a new platform and the consumers of these products are on the Internet most of the time and share lot of information online.”

OMD Chennai officials were not available for comment at the time of filing this report.

TI Cycles, a leading bicycle manufacturer and part of the Murugappa Group, had launched its super premium range of bikes in March 2009 to meet the needs of those who cycle for adventure in rough terrains as well as those who cycle for recreation or fitness.

The super premium bikes are priced between Rs 17,500 and Rs 2 lakh and are sold through the exclusive Track and Trail outlets. The company has partnered with two international bike manufacturers – Bianchi of Italy, and Cannondale Bicycle Corporation of the US – to bring these products to India.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)