Top Story

Home >> Digital >> Article

OLX’s Amarjit Batra likely to join Spotify India as Country Head

Font Size   16
OLX’s Amarjit Batra likely to join Spotify India as Country Head

Amarjit Singh Batra, the CEO, and founder of OLX India is likely to join Spotify India as Country Head.
With over a decade at OLX, Batra has been instrumental in building OLX India as the leader in the online classifieds space with over 75% market share. The company began to aggressively advertise in India in 2011, under Batra’s leadership. OLX said it had 60% of the online classified market share in India in 2013, with 80% of usage on mobile. OLX said 1.5 billion monthly page views were generated from India in 2014. Morgan Stanley called OLX the “undisputed leader in India” in a 2013 report.
In 2016, OLX said about 72% of all used cars sold monthly in India were from transactions on the site. The number of used car sales on the site in India grew 100 percent in 2016 from 2015. About 200,000 vehicles with a value of $1 billion are sold monthly on the site compared to 95,000 cars worth $470 million in 2015.
Prior to OLX Batra headed New Business & Global Trade at eBay India.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz