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OLX & Flipkart ink a marketing tie-up

07-August-2014

exchange4media News Service

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OLX.in and Flipkart announced a unique marketing tie-up that will leverage each other's strengths to offer combined benefits of their platforms to the fast growing internet user base.

The first phase of the tie-up will be kicked off with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX.in before buying the new products on Flipkart.

The joint initiative by the two online market leaders has been launched to further increase the awareness levels and accelerate the adoption of their online platforms for buying and selling. The campaign will run for one month, and will include several verticals within the Electronics categories.

Amarjit Batra, CEO, OLX.in said, "The idea for this tie-up was conceived keeping in mind the strong and independent position of OLX and Flipkart in their respective space. The rationale for the number one online classifieds platform and the leading e-commerce platform coming together for a marketing campaign is a seamless one. This tie-up will enhance consumer experience on OLX and Flipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLX before buying new products on Flipkart."

Ravi Vora, Sr. VP, Marketing, Flipkart said, "At Flipkart, our constant endeavor has been to make online shopping convenient and attractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the Electronics categories where selling old products is an integral part of the buying process."