Top Story


Home >> Digital >> Article

NGC creates interactive property for Megastructures-2 in partnership with Media2win

Font Size   16
NGC creates interactive property for Megastructures-2 in partnership with Media2win

Given the tremendous potential of the online medium, the National Geographic Channel has tied up with Media2win to promote the second season of its series, ‘Megastructures’, via an interactive property called Megalinx.

Megalinx is a game, which is based on a classic format wherein jigsaw pieces fall from the top of the screen one by one and can be moved by the user to create the complete picture of one of the megastructures featured on the show. There are three megastructures to complete over three levels. Players also have a chance to win a trip to Dubai.

Rajesh Sheshadri, Vice-President-Marketing, National Geographic Channel India, said, “Staying true to our philosophy of making our viewers rethink about the world they live in, ‘Megastructures Season 2’, showcases engineering feats that have turned the impossible into possible. Keeping this in mind, we wanted a ‘Think again’ way to promote the series and MegaLinx has made it possible. It is unique, fun, informative and really addictive.”

The show is being promoted through an online campaign on Yahoo!, Sify and Indiatimes with innovative units and rich media banners. The two-week campaign has been timed with the series’ launch with focus on the core proposition, ‘Feel Small’ with innovations such as a larger than usual cursor on the Sify homepage and a shrunken Indiatimes homepage.

Krishna Kumar, CEO, Media2win, said, “This was an exciting brief to work on. We created an atmosphere to ensure that consumers get some interesting factoids while getting entertained. Megalinx gives you edutainment in a gaming format. The core idea of ‘Feel Small’ has been captured by a couple of interesting innovations.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial