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New Indiatimes Mail invites users to ‘live out of inbox’

01-August-2007
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New Indiatimes Mail invites users to ‘live out of inbox’

Times Internet Ltd has launched the new Indiatimes Mail with Web 2.0-powered technology and functionalities. The new Indiatimes Mail is futuristic, simple, fast and intuitive. It introduces a new word into e-mail terminology -- ‘collaborative’. The mail service intends to provide users with a one-stop destination to satisfy all their communication and collaboration needs on the Internet. Further, it also offers unlimited space and enables them to interact without ever having to log out.

The futuristic Web 2.0 Ajax-based collaborative suite ensures a reliable platform for speedy mail experience, along with an advanced bouquet of features that include shared calendar, shopping and travel, translator, contact collector, create and share documents online, mash ups, drag and drop, conversational view and tagging, among others. Software company Zimbra is providing Indiatimes with the Ajax Web 2.0 facility.

Launching the new Indiatimes Mail, Dinesh Wadhawan, Managing Director and CEO, Times Internet Ltd, said, “The new Indiatimes Mail is based on the latest Ajax, Web 2.0 technology which offers a user friendly interface and the most advanced features that will allow users to virtually ‘live out of the inbox’ The enhanced functionalities and young look will appeal to today’s netizens and new adopters. I am confident that the new Indiatimes Mail will definitely change the paradigm of e-mail usage.”

Wadhawan explained that the overall investment for the new Indiatimes Mail is Rs 100 crore. He added, “We keep on enhancing user experience, and we will be exploring search marketing, subscription and commerce-based subscriptions.”

In order to expand the category across the town classes, Indiatimes has introduced the new mail in Ajax and HTML versions, for high-speed and low-speed connectivity respectively, to enable users to experience the vibrant product, irrespective of bandwidth issues. In its new evolved format, Indiatimes Mail endeavours to usher a new era of convergence and strengthen its position as the original thought leader in providing the best email services in the country.

Abinash Tripathi, Managing Director, Zimbra, said, “We are excited to partner with Indiatimes to deliver an integrated email and communications experience which is world-class, and will enable Indians to experience a very rich yet simple user experience with linkages to meaningful content. Together we will focus on bringing interactivity and fun into the communication and collaboration world in India. This is a first step to many exciting innovations to follow.”

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