Top Story


Home >> Digital >> Article

New Airtel campaign to feature Tendulkar

Font Size   16
New Airtel campaign to feature Tendulkar

Bharti Televentures – parent to cellular service provider Airtel, seems to have been bitten by the cricket bug as it goes all set to roll out its new ad campaign featuring the willow ace Sachin Tendulkar within the next few days.

The television commercial would hit the screen shortly and an extensive print campaign would follow, informed an agency source.

Considering the ongoing cricket craze swaying the subcontinent, the source said: “Sachin at present is the best bet for any brand and Airtel has rightly decided to cash in on him at the best moment when cricket sentiment is at its peak.”

Previous Airtel campaigns had featured Bollywood celebrities like Shahrukh Khan and AR Rehman. The latest ad, featuring Shahrukh Khan for the prepaid product has been a success, particularly with the slogan ‘Aisi Azadi Aur Kahan’.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry