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Network18 Digital launches CricketNext app

16-June-2017
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Network18 Digital launches CricketNext app

Network18 Digital, the digital arm of Network18 Group, has set sights on further expanding the relevant audience base for its popular content property - CricketNext. The digital news network has now launched the CricketNext app.

CricketNext, is recognised for providing the right content with excellent match coverage and informative opinion pieces from seasoned cricket reporters. In addition to that, this Network18 Digital’s product also features exclusive interviews with cricketers, which is much-appreciated by the fans of the game. The new CricketNext app gives users the liberty to directly tap into their preferred content on hand-held devices and will help readers experience the thrills of every game on their fingertips.

Commenting on the launch of the app, Manish Maheshwari, CEO, Network 18 Digital, said, “CricketNext is one of the valuable properties we have on board. Leveraging the fact that CricketNext stands for the ‘Next’ best thing to watching a match live, with the launch of the App we aim to reach out to a wider audience making it the ‘Next’ destination for cricket. To take this experience further, we have a newly designed Android and iOS App to offer a more smart, light and fast experience of cricket. News18.com has shown a tremendous growth in the past one year and has locked 42.5 million unique visitors in May’17 as per the Google Analytics. Taking this trend further, CricketNext has experienced a massive single day performance by locking 2.8 million unique visitors during India vs Bangladesh match in the ongoing ICC Champions Trophy 2017.”

 

CricketNext is known for having one of the fastest scorecards in the business with the layout of the scorecard in sync with the international linear standard. Along with this, visitors on the site engage in the popular features on the portal such as ‘From the Press Box,’ ‘From the Archives’ and ‘Off the Field’ amongst others. This ensures that the visitor is constantly updated about the happenings in the field as well as can keep tabs on their favourite players.

The comprehensive experience on the website, is neatly packaged into the CricketNext app. The users, through the app, can dabble in a smart, light and fast experience of the game with timely updates of their preferred sport.

 

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)