Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Netflix signs partnerships with Airtel, Videocon d2h, and Vodafone to connect with millions in India

07-March-2017
Font Size   16
Netflix signs partnerships with Airtel, Videocon d2h, and Vodafone to connect with millions in India

Netflix today announced strategic partnerships with three major companies in India – Airtel, Videocon d2h, and Vodafone – making the world’s leading Internet TV network and its critically-acclaimed programs such as House of Cards, Narcos, and The Crown more easily accessible to consumers across direct-to-home and mobile platforms throughout India.

“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” said Reed Hastings, Co-founder and CEO of Netflix.

“In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever-improving viewing experience, and incredible joy,” he added.

Under the agreement announced on Monday, Bharti Airtel will integrate the Netflix app into its direct-to-home service throughout the country. Gopal Vittal, Managing Director and CEO (India and South Asia), Bharti Airtel said, “Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customers on one of our key digital platforms.”

Netflix will also be integrated into the Videocon d2h set-top box, allowing viewers to instantly access Netflix by clicking a dedicated Netflix button on the remote control. “We are delighted to have Netflix as a partner on our HD Smart Connect STB. This partnership strengthens our DNA of innovation by providing an instant TV screen experience for Netflix users in a seamless manner,” said Saurabh Dhoot, Executive Chairman, Videocon d2h.

In the mobile space, Netflix will partner with Vodafone on pre-paid programs and will enable payment integration, allowing Vodafone customers in India to pay for their Netflix subscriptions via their monthly bill. “We are proud to be the first mobile partner of Netflix in India and look forward to offering its rich content to further delight our millions of customers,” said Sandeep Kataria, Director Commercial, Vodafone India.

Netflix launched its service globally in January 2016, including India. Since that time, the service has added more high-quality Indian content, brought dozens of critically acclaimed and exclusive original films and series to consumers, and added features that Indian consumers love, including mobile downloads.

“In 2017, we’ll be working on making our Indian service better in every dimension,” said Hastings. “Working with some of India’s top artistes, we cannot wait to bring more locally produced series and films to our more than 93 million member households around the world.”

Coming soon on Netflix will be Marvel’s Iron Fist and new seasons of Orange is the New Black and House of Cards. Later this year, members will also have exclusive access to such highly awaited Netflix original films as War Machine, starring Brad Pitt and Sir Ben Kingsley, Okja starring Jake Gyllenhaal, Tilda Swinton, and Paul Dano, Our Souls at Night from acclaimed Indian Director Ritesh Batra, and starring Robert Redford and Jane Fonda, and Bright, starring Will Smith and Joel Edgerton.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity