Top Story


Home >> Digital >> Article strengthens its marketing initiatives

Font Size   16 strengthens its marketing initiatives, the popular online shopping for fashion and lifestyle merchandise, adds muscle to its exciting marketing initiatives. Myntra’s value proposition revolves around giving the consumer the power and the easiest way of purchasing fashion and lifestyle products online. Keeping this in mind, the company has introduced formal apparel wear category in its catalogue. had rolled out its first TVC in July-August, which was a brand awareness campaign. The latest campaign “Ramp it up” is targeted at potential customers focusing on how high fashion feel is for anyone who believes in good fashion. Happy creative is the agency that is the brain child behind the TVC.

To extend its marketing initiatives, Myntra hosted the launch event of FHM’s fourth anniversary issue. With this association with FHM, Myntra appeals to the style-conscious consumer as the one stop shop to sate their fashion appetite.

Commenting on the association, Mukesh Basal, CEO, said, “We are excited about the opportunity to connect with an international youth brand like FHM. The magazine portrays boldness, authenticity, and individual style which blend well with the fashion appeal of”

Tags Myntra Happy Creative Mukesh Bansal Priyanka Nair

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised