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Myntra expects whopping 5 times sales during Big Billion Days

29-September-2016
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Myntra expects whopping 5 times sales during Big Billion Days

Online fashion and lifestyle platform Myntra is participating in Big Billion Days (BBD), to be held from October 2-6. Myntra is part of BBD for the second year in a row and expects 5x sales during this period.

An interesting aspect of this year’s Big Billion Days is a new feature that will enable customers to compare prices of products during the sale, with that of its original price tag, post sale, allowing them to make better purchase decisions. Myntra has also done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season.

Talking about Big Billion Days, Ananth Narayanan, CEO, Myntra, said, “Myntra is geared up to be part of this season’s BBD with Flipkart. Our goal is to continue to delight customers while maintaining the current NPS which is among the highest in the industry, even during the sale. We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day.”

Tags Myntra Flipkart Big Billion Days

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)