Top Story


Home >> Digital >> Article

Myntra does a Flipkart, apologises over tech glitch during mega-sale

Font Size   16
Myntra does a Flipkart, apologises over tech glitch during mega-sale

Ever since its big shift to the app-only version, online fashion retailer Myntra has been gung-ho about the transition. The brand left no stone unturned in the promotions of its two-day mega sale on May 30 and 31. However, all didn’t go as planned. On Wednesday, it apologised to its customers via e-mail for the “technical glitches” faced during the mega-sale.

In an e-mail titled “We’d like to say we’re sorry”, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”, and apologised for the inconvenience.

Below is the mail:

Tags Myntra Flipkart

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)