Top Story


Home >> Digital >> Article

Mydala to launch business in Mumbai, Bangalore; expects to break even by H1 2011

Font Size   16
Mydala to launch business in Mumbai, Bangalore; expects to break even by H1 2011

Launched in November 2009 in Delhi, Mydala aims to break even by the first half 2011. This apart, the group-based social e-commerce buying service also aims to launch its business in Mumbai and Bangalore, and later further expand to Tier I and II cities. targets the urban audience in the 18-45 age group and aims to offer its users highly discounted deals up to 80 per cent off retail.

Sharing the growth targets for 2010 with exchange4media, Anisha Singh, Founder and CEO,, said, “Our business being a completely new business model in India, our primary challenge has been in educating customers on how easy it is to buy on Mydala and the flexibility they have in redeeming the voucher. Every deal they buy on Mydala is for an offline experience – whether it is eating out, getting a massage, or shopping at a time of their choosing. In 2010, we plan to be in all the remaining Tier I and Tier II cities in India. We expect to breakeven in first half 2011.”

In terms of promotional activities, their primary focus would be on viral word of mouth online/ mobile marketing campaign in order to target and engage the target users. “In 2010, we plan to be in all the remaining Tier I and Tier II cities in India,” she said.

Singh further explained, “Our customers get access to highly discounted quantity and time limited deals (24 hours only) up to 80 per cent off retail, which they can never get on their own. Local businesses get tremendous visibility, paid customer footfall, access to new customers and build their reach and loyalty. The daily deals also have a broad appeal. There’s something for everyone, whether you are shopping for yourself or as a gift. We've seen incredible enthusiasm among customers and merchants. Our growing fans are advocates of the site and continue to help us reach new heights. Also, we place a premium on customer service, from our help line to quick online/telephone response to customer issues.”

Mobile is an integral part of Mydala’s outreach strategy, wherein the user can opt in for the daily deal via SMS. “If he or she likes the deal, they can buy it and/or get a call back from customer service, who will reply to their questions and allow them to pay by IVR if they want to all from their mobile. There is no need for them to have an internet connection! We will be enabling mobile payment mechanisms in January 2010,” she concluded.

Tags Mydala Anisha Singh

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.