Top Story


Home >> Digital >> Article

Monster India renews partnership with Sify

Font Size   16
Monster India renews partnership with Sify

Monster India, known to attract more than 11.3 million unique visitors and part of Monster – a global online careers network, has renewed its annual agreement with Sify. As part of the move to enhance its brand presence among high quality job seekers, Monster will continue its aggressive marketing efforts through Sify’s online and offline channels.

The combined promotional activities include an exclusive Monster job channel on Sify’s websites, ad banners, featuring text-links on and, and a marketing presence across Iway Cybercafés network.

“Sify’s greatest strength is its sheer reach through its network of Cybercafés and the strong presence among the NRI audience through its international news site”, said Dhruv Shenoy, Vice President, Marketing, Monster Asia. “Our marketing activities on Sify have yielded significant dividends. I’m glad to say that they have been the lead contributors to our site traffic in the last one year,” he added.

"We are pleased to announce the extension of our exclusive job channel partnership agreement with Monster for 2005,” said K Sundararaman, Head – Sales and Alliances, Sify Limited. “The two service providers have worked together for two years now and this extension reflects growing demand in the ‘jobs’ domain. Our wide audience reach through our Iway Cybercafés and our dial-up and broadband customer base, coupled with Monster’s leadership in the job search domain, will provide growth opportunities for both of us in the coming year,” he observed.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular