Top Story

Home >> Digital >> Article

Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

03-October-2015
Font Size   16
Mogae ties up with Idomoo of Israel; announces launch of customised video solutions in India

Mogae Media today announced their exclusive partnership with Idomoo of Israel, to offer personalised videos, enabling brands to deepen their customer engagement by addressing their customers individually, with a customised video uniquely tailored to their needs. These videos will be delivered on smartphones, all wire-free devices, as well as on PCs and desktops.

Idomoo is a Tel-Aviv based company, which pioneered a global platform to create personalised videos. Idomoo has a track record of serving companies in the telecom, financial services, utilities, health and retail space, throughout the US, South America and Europe. Their customer communications expertise delivers measurably improved conversion, sales, customer retention and loyalty. Some international clients of Idomoo include Amazon, Alibaba, Barclays, Cadbury’s, Chevrolet, Hilton, Starbucks, Visa and Vodafone.

Sandeep Goyal, Chairman Mogae Media said, “Idomoo’s existing Personalized Video Cloud Platform, allowing partners to create, en masse, data-driven live-action videos, targeted at individuals, as well as extracting content from any website and moulding it into videos created on-the-fly, will now be exclusively available in India through Mogae Media. Mogae will enable consumer brands to engage with their customers through personalised, real-time videos. This unique solution will help brands deliver on the promise of customer personalisation – moving each customer emotionally to deliver the most effective customer engagement, as it combines both of the most powerful technologies: video and personalisation on a massive scale.”

The Idomoo solutions will be part of the offering of Mobocracy, the end-to-end mobile agency launched earlier this year by Mogae.

“Customised video engages users like few other formats. Now advertisers can touch each customer with a unique story, tailored to their individual needs. Customers will appreciate the special attention, relevance and excitement that personal videos deliver. And most importantly in today’s performance driven world, this unique solution fuels ROI, by boosting acquisitions and driving retention with profound customer interactions,” added Tanya Goyal, Executive Director, Mogae Media.

Leena Sharma, COO, Mobocracy will lead the India initiative on this partnered venture with Idomoo. The Mob, launched recently by former Dentsu NCD Nitin Suri, and Chraneeta Mann, ex-NCD of Rediffusion, have been roped in to provide the creative solutions for the Idomoo videos in India.

Tags Mogae Idomoo Mobocracy Sandeep Goyal Tanya Goyal Leena Sharma

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore