Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Mobile2Win ties up with Airtel to promote Lakshya

14-June-2004
Font Size   16
Mobile2Win ties up with Airtel to promote Lakshya

Filmmakers, these days are looking to adopt innovative ways to promote their movies. This season, it is the mobile-marketing bug that has bitten them all.

Mobile2Win, a wireless marketing solutions provider promoted by Alok Kejriwal of C2W, has been appointed as the exclusive creator of wireless content along with Airtel for the upcoming blockbuster 'Lakshya'. The concept for 'Lakshya' includes an exciting Java game where actor Hrithik Roshan is fighting with the enemy. The game has different levels of difficulty.

Mobile2Win and Airtel had teamed up earlier for a similar promotional mobile game for Shah Rukh Khan-starrer 'Main Hoon Na'.

An upbeat Rajiv Hiranandani, Country Head, Mobile2Win, "Airtel is the leading player in the targeted circle. Besides, Airtel is always willing to be associated with these kinds of promotional activities. The promotional activity will continue for one month, beginning June 11." Content also includes colour wallpapers, monophonic and polyphonic ringtones and downloadable clippings from the movie.

Mohit Bhatnagar, Vice-President, New Product Development, Airtel, shares "Airtel has strengthened its leadership position in driving convergence between the entertainment and the mobile phone industry. Exclusive content of 'Lakshya' is now available as downloads only for Airtel customers. During June, Airtel subscribers will have access to exclusive images, video-clips and Java games related to the film."

The one-year-old wireless marketing solutions provider rolled out in China in 2002. In India, Mobile2Win started operations last year and has been able to promote wireless marketing for around 70 top-rung brands including Standard Chartered, Thomas Cook, Domino's and Coke.

Farhaan Akhtar, Director of 'Lakshya', comments, "The mobile revolution enables filmmakers to access millions of prospective viewers in a direct manner and creating the right feel by offering entertainment through film-based games, wallpapers, and ringtones". It would be interesting to see how this mobile promo meets its Lakshya.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore