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Mobile2win becomes Stanford University case study

20-September-2005
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Mobile2win becomes Stanford University case study

Mobile marketing and content company Mobile2win (M2W) has been chosen by the prestigious Stanford University as a case study on mobile marketing, thus recognising the accomplishments of the new economy company.

Mobile2win, which was set up just three years back by China-based Contests2win along with Softbank and Siemens, has experienced tremendous growth and has created over 200 campaigns for nearly 100 brands in China and India.

The case study examines how Mobile2win develops innovative mobile marketing campaigns for its clients deploying its expert understanding of this niche but rapidly growing marketing medium.

The case study examines real life brand marketing problems and scenarios for Fortune 500 brands and the solutions and thinking that Mobile2win brings to the table. The study has several case studies of leading brands, including Coke, McDonalds, and Frito Lays, among others.

“It’s a great achievement for us. Mobile2win has been able to demonstrate leadership in its business domain in India and China – the world’s most populous, complex and fastest growing regions, and that is no mean feat. This is a very encouraging sign to Indian start ups who can be used as showcase examples in their own fields beyond the typical software domain that we are famous for,” observed Alok Kejriwal, Contest2win founder and board member of Mobile2win.

Ranjit Singh, Head of Solutions Mobile2win, said, “Mobile marketing provides real, measurable benefits to brand marketers. The Stanford case study is another example that demonstrates the cutting edge, world class intellectual property that Mobile2win is creating in the emerging field of interactive marketing focused on the mobile consumer.”

Mobile2win is one of the leading mobile marketing and VAS players in the APAC region. It develops its own proprietary casual mobile games and retails the same to consumers in 50 countries through strategic partnerships with telecom companies, web portals, etc.

Mobile2win in India has leading media relations with TV and print publications and deploys end-to-end wireless solutions for them (for example, mobile voting on Sony Entertainment’s Indian Idol). Mobile2win also works with over a hundred Fortune 500 clients in India, China and Oman, and delivers customised mobile marketing solutions to them.

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