Top Story

e4m_logo.png

Home >> Digital >> Article

mobile-worx launches mobile advertising platform ZestADZ

15-March-2007
Font Size   16
mobile-worx launches mobile advertising platform ZestADZ

mobile-worx, leading mobility solution providers, has launched ZestADZ, a comprehensive mobile advertising platform. ZestADZ is the first of its kind mobile media platform and complements conventional media. In addition, it will also enable advertisers to launch highly targeted keyword-based marketing campaigns that can deliver mobile advertisements across any mobile platform or network. The platform will help the key stakeholders leverage the true potential of mobile marketing.

The patent pending solution enables mobile advertisements within WAP pages, mobile applications, mobile games, mobile content decks and SMS messages.

“We are pleased to deliver this innovative and patent pending product. We believe this product will revolutionise the mobile marketing industry,” said Asif Ali, co-founder and Chief Technology Officer, mobile-worx.

According to Terry Uppal, Co-founder and President, mobile-worx, “We are pleased with the tremendous reception ZestADZ has received from leading carriers, advertisers and publishers. We are keen to partner with them to deliver cost effective value and competitive advantage.”

“We have seen a number of mobile marketing platforms in the last year but ZestADZ scores over all of them. mobile-worx has combined the best aspects of enterprise software, web, CRM and mobile technology. We are keen to partner with them to deliver these solutions to leading carriers and publishers in the Asia-Pacific marketplace,” said Sanjoy Bose, CEO, Buzznet, which is a leading solutions provider based in Kuala Lumpur, Malaysia.

ZestADZ follows the core principles of permission-based marketing. Advertising messages are sent only to subscribers who have opted to receive relevant and pertinent messages or content. Subscribers will gain by getting better services, offers, etc., in return for embedded, contextually relevant advertisements. ZestADZ’s campaign management capabilities allow advertisers to manage multiple campaigns for various brands across diverse target market segments and geographies.

“Mobile marketing has tremendous potential. For a direct marketer, it is indeed a dream come true and a great challenge. Till date, the tools necessary for carriers, advertisers and publishers were not made available. ZestADZ has the potential and the opportunity to change the industry landscape,” commented R. Sridhar, a pioneer in direct marketing and Partner, IDEAS-RS.

ZestADZ is built on robust open source components and is available on a fully hosted basis worldwide. It will be available to early adopters on a limited distribution basis in May this year, with general availability from June 2007.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular