Top Story


Home >> Digital >> Article

Mobile TV program guide zipAzap launched in India

Font Size   16
Mobile TV program guide zipAzap launched in India

Media E2E, a media technology company based in India and China, has announced the launch of ZipAzap, a WAP TV programme guide for the Indian audience. With the increasing number of TV channels, viewers are already confused with the programmes and their timings. allows mobile and online users to keep a track of their favourite programmes on various channels via their mobile phones or through the Internet. The WAP version can be accessed from

Atul Phadnis, CEO and Chief Evangelist, Media E2E, said, “Today’s viewers are struggling with emerging complexities due to fragmentation and paucity of time. We have partnered with leading global players in order to bring the best experience to our users. We will also soon announce some exciting applications around ZipAzap that are in the pipeline.” provides the viewer details of which channel is showing a programme or film at any time, and users also have access to programme descriptions, starcast, and viewing recommendations. Another key advantage is the ability for users set email and SMS alerts as reminders for key favourite shows.

Media E2E aims to make this service available to consumers through multiple platforms. Initially, the service will target an estimated 80 million cable and satellite TV audiences who have a mobile handset. In addition to its web and WAP offerings, it is currently in talks with leading players to provide this service on the IVR platform.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

FMCG brands Reckitt Benckiser and Hindustan Lever continue to lead BARC's Top 10 Advertiser