Top Story


Home >> Digital >> Article

Mobile needs domestic solutions: Yateesh Srivastava

Font Size   16
Mobile needs domestic solutions: Yateesh Srivastava

Mobile has come a long way – from missed calls, it has now led to extraordinary forms of marketing.

The strength of the medium is that the consumer will not touch the communication created by the brand if she is not interested. So, if the proposition is strong, the consumer is bound to get affected, shared Yateesh Srivastava, COO, Aegon Religare.

He further said that creating experiential marketing on mobile is important.

Srivastava expressed that brands cannot run away from mobile anymore. However, the medium is too new and requires time to grow. New technology has now come up wherein one can enable user identification and geography-related communication. The ecosystem is now changing. Data is now more important than ever before.

He pointed out that there are also challenges in India in terms of diversity in languages. As players look at domestic solutions, mobile will grow and soon be ‘the’ medium.
Srivastava shared his thoughts at the MMA Jury Meet, which took place in Mumbai. The Smarties India 2013 winners will be recognised at an awards ceremony at Leela Kempinski, Gurgaon, India on Thursday, September 5, 2013.

To know more, watch the video

Tags Yateesh Srivastava Aegone Religare Mobile Marketing Association MMA MMA Jury Meet

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised