Top Story


Home >> Digital >> Article

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

Font Size   16
Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

With brands now embracing Marketing Cloud, a Salesforce product, for social media monitoring, response management, and real-time marketing automation, Mirum, a Salesforce Solutions Partner, has recently acquired plethora of clients for Marketing Cloud like KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors, etc.Mirum is a Salesforce Marketing Cloud partner with a pan-India footprint.Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points.

HareeshTibrewala, Jt. CEO, Mirum India, adds, “Marketing Cloud as a product has matured over the last few years. Brands have seen a huge value in using Salesforce Marketing Cloud for all their communication needs. This solution allows brands to engage with consumers across multiple digital platforms and build 1:1 consumer journeys for customized personal communication.”

Tags Mirum Salesforce Marketing Cloud KFC Mother Dairy Panasonic NPCI Yamaha Motors

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular