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Minesweeper boosts offering to enter social and digital world

08-May-2018
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Minesweeper boosts offering to enter social and digital world

Minesweeper Media has entered into an alliance with QuickMetrix, a brand owned by Lighthouse Technologies, to offer clients services in the areas of Digital and Social media. This enhances Minesweeper's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics, with a recently launched tool which helps e-commerce companies in responsive media campaigns.

Sudarshan Rajan, Chief Operating Officer, Minesweeper Media, said, “ Digital and social measurement has become crowded and confusing. “Going forward, social listening and digital analytics will move towards intelligent analytics which make business easier. Artificial Intelligence will become more relevant in conversation commerce which is the way forward for big brands. We believe that the future belongs to the Digital and Social Media. And if you get your analytics right your strategy is bound to hit the bulls eye.

Uday Kelleputtige, Co-founder & CEO, QuickMetrix, a division of Lighthouse Technolgies, said. ”The challenge was to take a product route so that it is scalable, extensible and yet should be simple and easy to use. The objective was to offer a quick analysis which is comprehensive as well as easy to understand. Everyone benefits when the quality of interaction between people and brands is improved. What gets measured gets improved!”

With so much data being created every minute, it is important to cross reference databases of digital and social behavior to create better insights on customers and brands. Brands would love to know what their customer looks like in the digital world, as well as in the real world.

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