Top Story


Home >> Digital >> Article

Mindshift Interactive wins the digital mandate for Swipe

Font Size   16
Mindshift Interactive wins the digital mandate for Swipe

Mindshift Interactive has won the digital mandate for Swipe, a Pune based company which manufactures tablets, mobile phones and computers. The account was won following a multi-agency pitch.

Swipe has roped in Bollywood actress Priyanka Chopra as its brand ambassador, with the aim to bolster its presence in the country's Tablet and Smartphone market. The social media strategy will involve showcasing the principle of ‘Live Your Faith’ through the brand and promotion by Chopra, whilst also creating outreach and a sales-driven strategy for their latest entrant into the smartphone market – Swipe Elite, an online only brand.

The agency will be responsible for creating brand awareness and leveraging the overarching positioning of ‘Live Your Faith’ across digital platforms via engaging content, interactive campaigns along with celebrity and blogger associations. 

Commenting on the win Zafar Rais, CEO, Mindshift Interactive stated, “With the growing usage of smartphones in India and the data available to us on the increased usage of Internet on smartphones, we understand the need state for Swipe to leverage Digital as a means to reach out and build a community of evangelists amongst their target audience. Swipe’s positioning, Live Your Faith, will be a core driver towards building engaging content and campaigns that relate to the target audience. Breaking away from the clutter and leveraging new forms of technology is the only way for us to create a Mindshift for the brand and we’re excited to unravel a lot of this soon.”

Tags MindShift Swipe Priyanka Chopra Zafar Rais

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.