Top Story

Home >> Digital >> Article

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

09-February-2017
Font Size   16
Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

Mindshare, the global media agency network, that is part of WPP, has appointed Zaheer Travadi as Partner for Mindshare FAST, South East Asia.

Travadi started his career with Mindshare Fulcrum in Mumbai back in 2003, when he pioneered innovative digital and mobile promotions for Unilever’s most iconic brands. He then spent almost a decade at Microsoft and IBM, driving ecosystem development programs and unlocking growth across their strategic business segments.

In 2014, Travadi returned as Digital Media Head for Hindustan Unilever. He successfully drove Cannes Lion winning mobile marketing campaigns (Kaan Khajura Tesan), set up Unilever’s first digital media command centre and established Hindustan Unilever as a content marketing leader in the market.

In his last venture with Crayon Data at Singapore, he worked very closely with Mindshare FAST Singapore hub to develop a Programmatic Audience Targeting product. Over the past year, Zaheer demonstrated thought leadership on using data for marketing in Indonesia, with Crayon’s key clients such as BTPN Jenius and Blibli.com.

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region.

Commenting on Travadi’s appointment, Himanshu Shekhar, CEO of Mindshare South East Asia said, “It is great to have Zaheer back in Mindshare family. He is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to Adaptive Marketing in South East Asia. With his extraordinary energy and imagination, I am certain Zaheer will continue to create inspirational work for our clients.”

Tags Zaheer Travadi WPP Hindustan Unilever Cannes

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'