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Mindshare & OMD win top honours at IDMA 2016

19-June-2016

exchange4media News Service

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exchange4media’s premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai.

As always, the Awards saw competition from across the board, with a number of agencies battling it out for top honours. Maxus had walked away last year as the Best Digital and Social Media Agency with a whopping 11 metals. This year, however, honours were more equally divided.

Mindshare India and Interactive Avenues tied at top spot in terms of metal tally with 6 metals each. Mindshare received 1 Gold, 2 Silvers and 3 Bronzes in comparison to Interactive Avenues’ tally of 2 Golds, 2 Silvers and 2 Bronzes.

This was followed by ibs (Interactive Business Solutions), Tonic Media and OMD India, who each got 5 metals each.  Ibs received 1 Gold, 1 Silver and 3 Bronze metals, while Tonic Media won 1 Gold, 3 Silver metals and 1 Bronze metal.  OMD bagged 1 Gold, 2 Silver metals and 2 Bronze metals.

In all, 13 Gold metals, 23 Silver metals and 30 Bronze metals were given away at IDMA 2016 across 28 categories (including sub-categories).

Vijay Shekhar Sharma, Founder of One97 Communications and PayTM, was honoured as IDMA Person of the Year. The ‘Best Digital and Social Media Advertiser’ honour went to Viacom18 Media while Hindustan Unilever took the ‘Best Advertiser on Mobile’ honour.

Mindshare India was honoured with ‘Best Digital and Social Media Agency of the Year’, while ‘Best Mobile Media Agency of the Year’ went to OMD India.

The complete list of winners can be seen below: