Top Story

Home >> Digital >> Article

Merkle Sokrati launches Merkle Innovation Cloud in India

24-April-2018
Font Size   16
Merkle Sokrati launches Merkle Innovation Cloud in India

Merkle, a globally present data-driven performance-marketing agency from the house of Dentsu Aegis Network, has launched the Merkle Innovation Cloud (MIC) 2.0 that is powered by Adobe Experience Cloud technology.
MIC 2.0 is a solution that integrates people-based data and intelligence with leading marketing cloud technologies to drive personalized customer experiences. It leverages capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) and machine learning framework, including Smart Tags for automatic understanding of images and content in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, and automated, real-time personalization in Adobe Target.
MIC 2.0 builds a powerful digital foundation. It allows testable real-time use cases that closely represent the ‘ideal’ current and future-state environments needed to create personalised and meaningful brand interactions. MIC 2.0 reveals proof of concepts in a lab environment. This allows companies to see the prototype results of their customised integration model even before making full investment and deployment of resources. This, in turn, eliminates the risk of any form of uncertainty and change.
Commenting on the partnership, Santosh Gannavarapu, Chief Growth Officer at Merkle Sokrati, said, “As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences.”
To demonstrate the work of Merkle’s MIC 2.0, the agency has decided to sponsor the 2018 Adobe Symposium, taking place in Mumbai on April 26.
“Please join us at the Merkle Sokrati booth at the Adobe Symposium, where we will be showcasing MIC 2.0 demos live. The demo will provide attendees with a customized Adobe Symposium experience, including recommendations on the sessions to attend, where to eat, and the event activities based on their personal profile,” Gannavarapu said.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week