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Media monitoring goes online; Offers unique tracking to filmwallahs

22-April-2002
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Media monitoring goes online; Offers unique tracking to filmwallahs

Amit Agnihotri

To offer faster and customized media monitoring reports by using Internet and technology, Perfect Monitoring has created a web interface, perfectmonitoring.com that allows for generation and delivery of Telecast Reports online.

Perfect Monitoring has been in operations for over 4 years and has been focusing on ‘segment promoting Film and Music products on television.’ Read music companies running film and music trailers on various TV channels on a pay basis. Perfect Monitoring has been tracking such promos for several music industry biggies including BMG Cresendo, MTV, Magnasound, Sony Music, Tips and Saregama. Now, with this web-based service, it is getting ready to aggressively woo advertising agencies and clients wanting to monitor their activity.

“Our Catalog features a comprehensive list of products to provide Telecast Reports for all segments that use Television as promotional medium. The Segment includes Advertising Agency, Corporates, Television Channels, Film & Music Companies. For Advertising Agencies we offer listings by Brand Genre, Brand & Channel. For the first time in the history of Telecast Monitoring we are providing exclusive Telecast Reports on Supers & Contest. For the Segment promoting Film & Music products on Television, we have Trailer Reports by Music label & Channel. Song Reports by Music label & Channel are also available,” explained Prashant Chothani, CEO and the driving force behind this service.

Currently several organizations offer monitoring data. Apart from ADEX report integrated with the TAM database, Delhi based COFT and Mumbai’s TIME Monitoring offer similar service.

So what differentiates perfectmonitoring.com?

“Basically Telecast Reports are not static & bureaucratic anymore. It’s defined by requirement & can be dynamically organized to give perceptive Information. The other services are software’s, while perfectmonitoring.com is an application. A confluence of intricate Database Management & Application Development,” rationalizes Chothani.

Media Monitoring reports for agencies and clients is a critical business input used to benchmark the actual delivery of a plan viz a viz release orders. These reports also form basis of payments made to media houses. One thus expects, agencies and clients to validate the data before using this new service. Perfectmonitoing.com is bullish, though. “We have received an overwhelming response from both the Advertising fraternity & Film/Music Industry. Leading Agencies & premier Film banners & Audio Companies will come under the purview,” said an optimist Chothani.

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