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Measurability is a major advantage with the web: K Vaitheeswaran

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Measurability is a major advantage with the web: K Vaitheeswaran

“What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results,” observes K Vaitheeswaran, Founder & COO, Indiaplaza. More


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