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Maybelline New York ties up with media2win for its first online activity

20-May-2005
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Maybelline New York ties up with media2win for its first online activity

Maybelline New York has tied up with media2win for its first online activity by coming up with the ‘Wonder Finish’ contest. The contest, which has been on from

May 13, is an effort to make the consumers understand the benefits of Maybelline New York’s latest product, the ‘Wonder Finish.’

The company has made an effort to give the product the maximum reach and visibility through large portals and interactivity through contests2win.com for which it has adopted a unique approach by putting banners across popular websites like Yahoo and Hotmail.

The interactive contest on contests2win.com communicates to the consumers the characteristics of the brand.

Krishna Kumar, CEO, Media2win, said, “The basic idea is to involve the consumers and make them understand the core benefits of the brand. Women on the Net are a perfect fit for Maybelline New York because of their mindset and profile. We needed a focussed plan to reach out to this TG. Hence, the use of popular mail sites like Hotmail & Yahoo! mail.”

Excited about this interactive program, Maybelline New York’s marketing team said that they always wanted to reach out to the consumers using the new media. Through the impact full campaign they want to drive home the benefits of using the product.

The contest will be on till the mid of June, informed Kumar.

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