Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Maruti Suzuki, Affle launch user activation for mobile

04-March-2011
Font Size   16
Maruti Suzuki, Affle launch user activation for mobile

Maruti Suzuki and Affle have announced that two have launched a new user activation campaign on the mobile platform, which will be powered by Affle’s leaderboard technology, to harness the interest in the Cricket World Cup to drive user created content. In the first week of the pilot phase of this campaign, called Cricket Maharathi, the company has seen over 1.5 million votes from users.

Users can vote for their favourite performer of the day and declare the Cricketer Maharathi of the day. The user-created rating system will be completely driven by the passion for cricket as opposed to expert views or complex statistics. These ratings will be awarded on defined scale by interacting with the Maharathi contest on mobile Internet and on several other popular mobile media platforms. Users with highest ratings will stand a chance to win exciting prizes.

Sankalp Mehrotra, Director, Business Development at Affle, said, “Cricket ratings and rankings are very popular in India. In an era of user created content, we have created a platform to give a voice to millions of Indian cricket fans via Cricket Maharathi. We are confident that the passionate cricket fans will enjoy playing the leaderboard, especially as the excitement around cricket builds up with the ICC World Cup 2011 and the upcoming Indian Premier League, India’s away tour of England, and so on. In the first week of the pilot phase itself, Cricket Maharathi has generated over 1.5 million unique votes.”

“Maruti Suzuki has been a front runner and an ardent supporter of using frontline mobile media technologies for marketing programs. We are delighted to partner with them in creating this platform for millions of Indian cricket fans,” he added.

Sunila Dhar, Head of Media, Maruti Suzuki, said, “Maruti has always looked at engaging in unique and immersive ways with the youth and building stronger associations with their passions. In cricket we have found the most universal passion and in Affle, the most committed partner who understands our objectives. We are thus very excited to be a part of this activation and believe that it will help build a greater connect with the mobile youth in India.”
 

Tags Affle Maruti ICC World Cup Mobile Marketing Sankalp Mehrotra

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity