Top Story

e4m_logo.png

Home >> Digital >> Article

Man’s World magazine extended to digital space

07-June-2006
Font Size   16
Man’s World magazine extended to digital space

Man’s World magazine is now be available on mobile phones, thanks to Coruscant Tec, a mobile content developer and aggregator, which has launched the magazine using the Tata Indicom network. The mobile magazine is available at a monthly subscription of Rs 30.

The launch of the pocket size magazine marks the debut of a print magazine on the mobile interface. With consumers increasingly demanding more from their mobile networks, the launch of the pocket size magazine is the first of its kind in the value added services market in India.

Man’s World is a monthly magazine targeted at contemporary Indian men. The magazine is suffused with international sensibility, but backed by local content and covers various themes ranging from women and dating to electronic gadgets and cars. The mobile magazine will feature select content from the print version such as women, wheels, gadgets, style guru, grooming, Dr Know and cricket, providing the reader with entertainment on the go.

“The consumer is increasingly demanding more out of his mobile phone. With that in mind, the need to develop innovative value added services is imperative. We have worked closely with Man’s World and Tata Teleservices to tailor content specifically for the mobile interface. With the mini magazine we want readers to have access to the magazine at all times. Content will be available dynamically and will be updated on a fortnightly basis,” said Ajay Adiseshann, Founder and Managing Director, Coruscant Tec.

“The interesting thing about this version is that we have worked with Coruscant Tec to provide content from our large databank of material. Users will be able to get articles from past issues of the print magazine. We have pooled in all our materials to offer the consumer the very best they could ask for,” said N Radhakrishnan, Editor, Man’s World India.

The mini magazine has been developed on Qualcomm’s Brew platform and will be updated twice a month.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)