Home >> Digital >> Article

Malware apps witness 230% rise since 2014, Indian users at greater risk, says Norton study

30-June-2016
Font Size   16
Malware apps witness 230% rise since 2014, Indian users at greater risk, says Norton study

In an age where apps are used for all kinds of payments and purchase, a Norton survey has revealed alarming facts about how more than half of Indian mobile users prefer trading their private data for using free apps.

The Norton Mobile Survey covers 1,005 Indian smartphone and tablet users aged 16 and above.

The survey reveals close to 50 per cent of Indians with tablets and smartphones have over 20 per cent apps installed on them, while one in two Indians grant access to contacts and mobile data in exchange for free apps and exposing themselves to privacy risks.

Indian mobile users are most concerned about malware attacks, threats involving fraudulent access or misuse of credit card/bank account details and hacking and leaking of personal information.   

One in three consumers accept that the apps they use are likely to collect data about them, yet one in five say they would download free apps, even if it were from a third party, while 36 per cent would grant permission without knowing the kind of permissions granted for the app to their phone.

Nearly 40% have granted permission to access their camera, bookmarks and browser history and close to 30% have granted permission to apps for tracking their geo-location.

E-commerce applications (76 percent), along with mobile banking (67 percent) and mobile wallets (62 percent), rank among most popular apps, preceded only by social networking (86 percent) and messaging apps (78 percent).

"Humans are their own enemies. Nearly 65 per cent of Indians now access the internet more often on a mobile device than on a personal computer. So consumers' usage behaviour is one of the major reasons why people in India are so vulnerable," says Ritesh Chopra, Country Manager (India), Norton by Symantec.

52 per cent of users in the survey believe their mWallet has come under threat and an average user finds it safe to hold over Rs 19,000 across their mWallet accounts at any given time, and attacks on  apps where money is involved is one of the major trends in 2016.

"Keeping your phone or tablet's software updated is important, as is the case with your computer. If your mobile device is not regularly updated, it is vulnerable to threats. Download apps from official app stores and use a reputable mobile security solution," recommends Chopra.

About 68 per cent of the users worry about the security threats of online shopping and 42 per cent said they have experienced security problems, threats or nuisance as a result of using their devices for online shopping, but only 26 per cent of online shoppers believe that threats are increasing.

Globally, out of the 10.8 million apps analysed by Symantec's Norton Mobile Insights in 2015, almost 3.3 million were classified as malware, a 230 per cent increase from 2014.

Mobile devices are digital warehouses storing our most personal moments and information such as photos and videos, conversations with friends and family, health and fitness information, financial data. Yet, most consumers unknowingly put personal information on their mobile phones at risk and compromise privacy, he added.

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

With this partnership, Eros Now further enhances its distribution to the larger screen in India and then across Asia

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

Sachin Jain says India is the third biggest market for the diamond brand, contributing 35% to its global business