Top Story

Home >> Digital >> Article

#MakePotatoGreat - Taco Bell Launches Video Campaign conceptualised by Ogilvy Delhi

22-June-2018
Font Size   16
#MakePotatoGreat - Taco Bell Launches Video Campaign conceptualised by Ogilvy Delhi

Taco Bell is set to make its way into the hearts of potato lovers across India with a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity…it will no longer play the sidekick in most meals.

When Taco Bell presented a product which has the potential to make potato great, Ogilvy stepped up to the challenge. Enter Tanmay Bhat. The digital film starring Tanmay, India’s very popular comedian, connects with Taco Bell’s mission of making potato great.

Tanmay Bhat pitches the product to investors, who are floored by the novelty of the product.
Commenting on the launch of Crispy Potaco, Sidharth Shukla, Vice President and Head of Digital, Ogilvy Delhi, said “Getting the opportunity to launch another innovative product such as the Crispy Potaco for Taco Bell India was truly awesome. Everyone was geared up, all set to break previous milestones that we had established on both the creative and the business front. And for a product variety that we eat so much of, but barely give it a second thought. Both the teams along with Tanmay knew we had a solid, fertile brief to play with and that's exactly what we did...played and had fun! With the result of some great creative work to show for it. We have fantastic chemistry between the Taco Bell & Ogilvy teams and I am confident when I say that look forward to more such work coming out in the future!
The brand’s first choice for this campaign was Tanmay, because of his ability to capture audiences through his humorous and entertaining content.

CREDITS
Client: Taco Bell India
Agency: Ogilvy Delhi
Sidharth Shukla - Vice President and Head of Digital
Namita Koshy - Associate Vice President
Tanmay Zalpuri - Senior Digital Strategist
Abhishek Gupta - Senior Creative Director
Deepak Kumar - Creative Director
Adyasha Tomar - Copy Supervisor
Rohit Singh - Copy Supervisor
Debasish Mondal - Associate Creative Director (Art)
Akshay Dhingra - Senior Art Director
Gaganpreet Kaur - Account Director (Social) and Influencer Management Lead
Prateek Pandey - Account Supervisor (Social)
Bilal Shaikh - Art Director (Social)
Aakanksha Zariwala - Management Supervisor
Ajiteshwar Singh - Account Supervisor

Production House: Q.E.D. Films
Director: Nikhil Chalam
Producer: Harshvardhan Kumar

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz