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Close on the heels of an exclusive ad sales pact with business social networking site LinkedIn, online ad sales firm has announced its partnership with travel portal for an ad sales alliance. The strategic alliance between the two is not new, however, the contract signed was for a short period, which has now been renewed for a multi-year period.

Rajesh Nair, Co-founder & VP – Distribution, NetworkPlay, said, “Makemytrip is a leader in the travel space and we are excited to partner them to showcase the value of their audience in the marketplace.”

Sachin Bhatia, Co-founder of, said, “We evaluated a couple of ad networks and concluded that NetworkPlay’s sales team is the best suited to monetise our audience and they showed tremendous passion for the business and also proved their mettle during our initial trial period. To me it was a natural progression to sign them as our official partners. I am now fully convinced on the partnership and look forward to a wonderful relationship.”

Makemytrip claims to attract users of over 1.4 million with page views of over 40 million, while the average time spent by a consumer is 12.1 minutes. commenced its operations in the last quarter of 2008 and has shown traction over the last couple of months with both publisher acquisition and advertising sales.

This year definitely will be a year to watch out for in the ad-network space with at least a dozen networks in the marketplace, which only suggests that there will be consolidation going forward.

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