Top Story


Home >> Digital >> Article

Makemytrip augments its ad ROI with Search RePlay

Font Size   16
Makemytrip augments its ad ROI with Search RePlay

Search RePlay, which combines online search with display advertising, has emerged as a popular innovative solution to drive greater ROI for advertiser spends. According to Komli Media, which launched the solution in October this year, the main concept of Search RePlay was to follow-up with the user who has clicked on an advertiser’s search ad, but had not converted into sales.

Online travel booking portal utilised Search RePlay over a month and saw its conversion percentage rise six times over a standard display advertising campaign, through a period of 30 days. Clickthrough search with the help of Search RePlay increased by seven times, while the Click to conversion ratio increased to 2.5 per cent, from an earlier figure of 0.4 per cent prior to the use of Search RePlay.

“We expected this product to perform better than usual, but we didn’t expect it would perform this well. We like Search RePlay because it brings us conversions from traffic that we previously classified as ‘lost’,” said Gayatri Buddha, AVP-Marketing and Alliances, Makemytrip.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.