Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

MagicBricks aims to engage with users through original content

23-March-2011
Font Size   16
MagicBricks aims to engage with users through original content

Nearly half the users who visit portals like Magicbricks.com do so to purchase a house, according to the website; and these are users who are clearly engaged and looking for information in making a very important decision, one which is often a once in a lifetime move.

To better engage with these users and provide value for their time on the site, Magicbricks is looking to create original content and the latest step in that direction is the launch of a section called GuruTalk, where users can talk to realty experts via a live chat.

Sudhir Pai, Business Head, Magicbricks.com, said, “Today We had Niranjan Hiranandani, MD of the Hiranandani group, to chat with our users about property investments in a booming economy, but he was willing to chat with them about a number of questions on realty across the board as well, so for people who are looking to buy a house, or to make an investment, it was a great opportunity to gain a lot of knowledge.”

This is just one part of the content strategy that Magicbricks is looking at though. Pai explained, “We have just started the live chat, but aside from that, we also carry relevant content from the Times of India and the Economic Times, so people visiting Magicbricks get access to real estate knowledge quickly and easily. Aside from that, we did a roundtable of industry heads in February, before the budget session, to discuss the implications for realty, and we're going to do this more often.”

“We are going to get industry heads and government officials for live chats as well, to help our users make more informed decisions, and in a similar vein, we are also running a legal advice column with S Jalan, a leading lawyer, and we are going to add more content of this sort, from other experts too,” Pai added.

Over 10,000 people connected using GuruTalk, and MagicBricks is hoping that their content focused plans will help grow the number of users that visit the site, with regular updates and specialised knowledge. The move also benefits as users might want to share an article on social networks, or link to a story they liked, which will also move the needle on SEO, though it remains to be seen how effective the new measures will be for the website.
 

Tags Magicbricks Sudhir Pai

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey