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Loop Mobile, Windchimes in social media marketing pact

10-February-2011
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Loop Mobile, Windchimes in social media marketing pact

Loop Mobile has signed on Windchimes Communications as its social media partner to help the brand develop social media strategies and set up its social media presence.

Loop has been in operation for 15 years now, the company announced, and wants to provide customers with a thorough experience, which will include initiatives like money back for dropped calls and other free value added services for customers as well. The company plans to use social networking to ensure that their customers are aware of these services and engage with the brand.

Aside from that, Windchimes also plans to help build a strong community connect in Mumbai, where Loop has its operations, and also to leverage the social medium to identify and resolve complaints and issues with the service.

Arif Ali, Head of Brand & Communications, Loop Mobile (India) Ltd, said, “Today, mobile telephony is a necessity and consumers are more discerning and quality conscious than they ever were in the past. With the rapid adoption of social media, it is clear that if we need to stay connected with our subscribers, using all possible means of media, including social media. We wanted to partner with an organisation which has the understanding and user insights to the changing social environment.”

Nimesh Shah, Head – Maven, Windchimes Communications, said, “It feels good to be associated with Loop Mobile, one of the longest standing mobile service providers in the country. Telecom is a very dynamic industry and the rollout of Mobile Number Portability has made it that much more competitive. By effectively using social media, we hope to create greater awareness and equity for the brand, thereby leading to meeting of business objectives.”
 

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