ï»ż

Top Story

Home >> Digital >> Article

Logicserve Digital partners with Clairvoyant to build data science-based solutions for marketers

22-June-2018
Font Size   16
Logicserve Digital partners with Clairvoyant to build data science-based solutions for marketers

Logicserve Digital, the Indian media agency arm of Logicserve Group, and big data consulting company Clairvoyant have entered into a strategic partnership to solve some of the major challenges in digital marketing.

The companies will work on multiple projects in phases to design and build systems for solving some key challenges around garnering insights from massive amounts of marketing data.

Marketers traditionally have been dealing with the challenge of deciding the right mix of channels and budget allocations across those channels to maximise the impact of their marketing activities.

With the explosion of digital media and associated customer data, the practice of relying on marketing experience is not enough to make the most out of marketing spend. The emergence of various AdTech systems that provide huge data sets on consumer behaviour makes the problem even more complex for decision-making.

At the initial phase of the partnership, Logicserve Digital and Clairvoyant plan to address this challenge and will work on a media mix model that will provide advertisers insights into which media mix is the best for a given budget or business objective. The model will leverage advanced machine learning techniques to continually optimise itself based on the advertiser’s usage over an extended period of time.

In this complementary partnership, Logicserve Digital will bring their expertise in digital marketing while Clairvoyant will provide their data science expertise.

Speaking about the partnership, Vinay Tamboli, Senior VP - Analytics and Consulting Services, Logicserve Digital, said, “We are really excited to partner with Clairvoyant. This opens up a plethora of opportunities to advance our ambitious plan for data-driven marketing. Logicserve Digital and Clairvoyant are strongly positioned to solve some pressing industry challenges around marketing spends and its efficiency. The new system will help brands achieve their business objectives at an optimal cost with the right mix of media channels.”

Amita Mirajkar, Director & Co-Founder, Clairvoyant India, said, “Logicserve Digital is a well-respected leader in digital marketing, managing brands across various sectors. Combined with our expertise in data science, artificial intelligence and leveraging big data, this partnership is ideal for creating a robust platform that can help marketers tackle some of the key challenges they face on a regular basis. We are confident that this partnership will create a win-win situation for us, as well as the larger marketing industry in the long run.”

Prasad Shejale, Co-Founder & CEO, Logicserve Digital, says, “Today’s consumers don’t go online but almost live online. They are leaving behind a plethora of behavioral data throughout their consumer journey across adtech, martech and different adserving platforms used by brands. This creates a challenge as well as an opportunity for marketers to build models around various parameters to understand consumer behaviour, tweak their journey and predict outcomes.”

“Logicserve Digital’s partnership with Clairvoyant will help unlock the potential of data across systems and build solid data science driven solutions for our clients. These solutions will strengthen the predictability in activities like media planning, personalized messaging, etc leading to better consumer experiences,” Shejale said.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on