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LIQVD ASIA wins GAIL digital communication mandate

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LIQVD ASIA wins GAIL digital communication mandate

Natural gas transmission major and pioneer in city gas distribution GAIL has mandated LIQVD ASIA to handle its digital communication.

The brief is to connect with Indian audience on the need of moving to a complete CNG based Eco-system as GAIL makes giant strides. The account will be handled out of the LA Delhi NCR office.

An official representative from GAIL said, “Digital communication plays a big role in connecting with the people and since we connect with millions on a day-to-day basis, it is important for us to use this medium. We are sure our communication will go the next level with the involvement and association of LIQVD ASIA.”

Saurabh Gupta, Director for Business & Services at LIQVD ASIA said, “We are extremely thrilled to get this prestigious account. It will be exciting as well as challenging as we go about brand building and connecting with the people for GAIL.”
GAIL, after having started as a natural gas transmission company during the late eighties, has grown organically by building large network of natural gas pipelines, seven gas processing plants for production of LPG and other liquid hydrocarbons and a gas based integrated petrochemical plant.

As Asia’s first experiential marketing entity, LIQVD ASIA started operations in 2013. Its clients include Celkon Mobiles, Axis Bank, Benetton, India Bulls Housing Finance Ltd, Sennheiser, Legrand, Glanbia PLC and Adidas Originals.

Zubin Nalawalla, Co-founder at LIQVD ASIA said, “It’s an honour for us. We firmly believe that all brands existent today can be pegged onto a human desire. A great brand will latch itself onto more than one desire. And, this where and I am confident our teams will be able to live up to GAIL’s expectations.”

Tags LIQVD ASIA GAIL Zubin Nalawalla

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)