Top Story

Home >> Digital >> Article

LinkedIn introduces Dynamic Ads in Campaign Manager

11-September-2018
Font Size   16
LinkedIn introduces Dynamic Ads in Campaign Manager

Professional networking platform LinkedIn has announced that LinkedIn Dynamic Ads are now available directly in Campaign Manager. The tool will make it easier for marketers to send personalised ads to every professional in their target audience across LinkedIn, whether they are running campaigns on their own via self-service, or working with LinkedIn account team.

According to the company, Dynamic Ads help marketers build deeper relationships with audience by automatically customising ad creative with the publicly available information from LinkedIn member profiles.

LinkedIn Marketing Solutions has now made all key formats available via self-service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools. Dynamic Ads is the final native ad unit to become available on a self-service basis.

Advertisers, like Procore Technologies and Vistage, have used Dynamic Ads to tailor campaigns to feature their company, product, service, event and more. As a result, LinkedIn Dynamic Ads have shown up to 2X the click-through rate of traditional display ads, the company said in a statement.

With LinkedIn Dynamic Ads, marketers can:

Get closer with audience
The native format delivers a new level of personalization. Because the creative is automatically personalised with each member’s profile info, such as their photo, first name, company and job title, one can capture audience’s attention in a way that standard display ads can’t.

Personalise creative at scale
Personalisation has been made simpler. Marketers can build creative and write ad copy once, and LinkedIn takes care of the rest by automatically personalizing the campaign for each person to be targeted. One can add macros — data mapping tools — for even greater customization capabilities. Dynamic Ads also include pre-built templates to streamline creative, and auto-translation to engage prospects.

Achieve full funnel marketing objectives
Dynamic Ads work for every stage of the buyer’s journey with different formats. To drive brand awareness, “follower ads” promote the company or showcase page to help build a community.

Also, marketers can now see how their campaigns are performing and leverage A/B testing to optimise your Dynamic Ads campaigns directly in Campaign Manager.

Dynamic Ads will be available in Campaign Manager for all businesses within the next week.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

The appointment is in keeping with developing business needs and investment in talent development

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India